Todd Snyder, a menswear designer, said Ryan Gosling was the initial famous customer to buy his clothing. Matt Bomer was also part of the first celebrity customers. Snyder discussed their early support while marking the 15th anniversary of his brand.

The anniversary includes the Spring 2027 collection and a capsule collection. Snyder made the comments about Gosling and Bomer in interviews tied to the milestone. He noted that both actors were early buyers of his menswear. The brand marked the occasion with new offerings.