Activision is taking a innovative approach to revive interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to increase its visibility. The company has recognized a reduction in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have explained the resurgence plan and the upcoming release dates for 'Modern Warfare 4' on Xbox and PC.